Disclaimer

The content of this blog is my personal opinion only. Although I am an employee - currently of Imagination Technologies's MIPS group, in the past of other companies such as Intellectual Ventures, Intel, AMD, Motorola, and Gould - I reveal this only so that the reader may account for any possible bias I may have towards my employer's products. The statements I make here in no way represent my employer's position, nor am I authorized to speak on behalf of my employer. In fact, this posting may not even represent my personal opinion, since occasionally I play devil's advocate.

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Monday, July 23, 2012

Bob Colwell / Craig Barrett

http://newsletter.sigmicro.org/sigmicro-oral-history-transcripts/Bob-Colwell-Transcript.pdf


0:27:22 BC: That never happened. Instead, for example five Intel fellows including me went to visit Craig Barrett in June of 98 with the same Itanium story, that Itanium was not going to be able to deliver what was being promised. The positioning of Itanium relative to the x86
line  is wrong, because x86 is going to better than you think and Itanium is going to be worse and they're going to meet in the middle. We're being forced to put a gap in the product lines between Itanium and x86 to try to boost the prospects for Itanium. There's a gap there now that AMD is going to drive a truck through, they're going to, what do you think they're going to hit, they're going to go right after that hole" which in fact they did. It didn't take any deep insight to see all of these things, but Craig essentially got really mad at us, kicked us out of his office and said (and this is a direct quote) "I don't pay you to bring me bad news, I pay you to go make my plans work out".

0:28:26 BC: So and he, and at that point he stood up and walked out and to back of his head. I said, "Well that's just great Craig. You ignored the message and shot the messengers. I'll never be back no matter how strong of a message I've got that you need to hear, I'll never bring it to you now.”