Interesting observation about regional pricing differentials:
I am purchasing bookshelves. Google Ikea, found yellow and green Billy bookshelves with glass doors for 79.99$.
However, in Portland they are being sold for 99$, with advertising that pushes them as University of Oregon "Ducks" colors.
Same part number. Not available for website purchase.
Non-painted equivalent bookcases - birch, black, brown - are 249.99$
Called Ikea. Confirmed that they are for sale everywhere except Oregon at 79.99$. E.g. Seattle. But 99$ in Portland. Product being closed out by April 1st. Fellow I talked to on the phone says that he has never seen a local price higher than the website price. But We can guess what is happening here: an Ikea store manager seeking to take advantage of Oregon Ducks fans possibly being more willing to pay a premium. Or, conversely: somebody tried to make an Oregon Ducks special, and is now closing it out, with an especially large discount outside of Oregon.
Myself, I did not go the UofO, so I would not pay a premium. I'm just looking for a good deal on glass fronted bookshelves
Marketing classes teach about price discrimination. It's interesting to see it in practice, as a consumer.
... Woah, prices for this family of bookcases are falling all across Ikea's webpages, since I looked at them last night.
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They are now for sale at 79$ for green and yellow.
Vs 49$ without the glass dioor, white. 79$ without the glass door, circa 50$ for the glass door...
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